Like most stories about data science, this one begins with a very big number: 150 million. That’s roughly how many people, worldwide, subscribe to Netflix. And because Netflix knows what all of those people watch, when they watch, and on what sort of device they watch, that number provides Netflix with the data it needs to determine the narratives, characters, and lengths of the programming to invest in. So when you binge on a season of Stranger Things over a school vacation week, then enjoy a weeknight with the comedy special of Ellen DeGeneres, and finally settle in on a chilly Saturday night to watch the recent Best Foreign Language Film Academy Award winner Roma, you aren’t just consuming art. You’re shaping it.
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